The Inspiration
I was inspired by negative space. Futura is such a well known font that it is so easy to create something that would get lost in the shuffle of all the Futura type posters ever.
The Technique
When designing this poster, I eliminated all of the space in the middle and made the content the border of the poster. By doing that I was able to draw in the eyes of the observer by creating curiosity of why there is a blank space in the middle of the poster. By having the content in the margins, I was able to create a border that leads your eye around the poster while delivering the content to you.
The Details
The smaller details are what make this poster what it is. The words that are important are made larger to create emphasis. When highlighting the anatomy of the letters, I used the bright yellow color of a traditional highlighter...how fitting.