RESPONSIVE
ADAPTIVE
GEOMETRIC
MEMPHIS
PERSPECTIVE
BADGE
FLAT 2.0
VINTAGE
The Inspiration
When skimming the words we were provided for this project, I wanted to chose a word I could connect to and build a solid brand off of. I liked “studio” because I often hang out at a friend’s art studio where we usually drink beers and talk about art. With that being said, the inspiration came from my friend who is a painter and that scenario.
The Technique
Each of these logos are supposed to be variations of the original Studio IPA brand. The premise was to create different styled logos that were cohesive with the brand. I wanted each logo to show that Studio IPA can have many variations. but retain the “studio” aspect of it.
The Details
The texture of the font in “studio” as well as the hop are supposed to be that of a paintbrush. The rectangular stroke is suppose to also have a painted affect like someone just painted it on the can. The rectangular stroke is also suppose to resemble a canvas as if the label was painted on the rectangle. The light color green comes from the color of a hop.