WEB HOMEPAGE DESIGN
MAGAZINE AD
BRAND GUIDELINES
The Inspiration
I wanted this shampoo, conditioner, soap and lotion to be based off of when you get home from the beach and you take a shower. I wanted my target audience to be active beach goers that would take a shower after a beach day and maybe head out to do something fun afterward.
The Technique
I didn’t want the brand to be so contemporary or modern that someone older would be not inclined to pick it up because they think it’s for people in their 20’s. I also wanted the brand to not have a gender which is not typical for shampoo, conditioner, soap and lotion brands. With that, I kept the colors neutral, green and gray, to keep it gender neutral. I also didn’t want to incorporate the typical beach colors of blues and tans to make it stand off the shelf when next to other beach products.
The Details
The details are in the logo and pattern. I replaced the L in the logo with a seahorse to incorporate the beach theme when the word “Salty” is displayed alone so the viewer will know it’s a beach brand. I also used different types of sea weed and bubbles in the pattern to incorporate a subtle beach scene in every product. I wanted the beach scene to be not of a typical sun, shell, and wave combo but something else that represents the sea.