The Inspiration
Gehl’s original annual report had large margins and lots of negative space. With that being said, I wanted to keep the contemporary look and just refine the information that was already given to give it a more professional design.
The Technique
I wanted to design a corporate but fun feel to the report. I used the exact blue and yellow from the Gehl company. Unlike the original annual report, I used only black text for any body copy and used blue and yellow for any headings. This gives it a more professional looking report as well as making the typographic hierarchy easy to read.
The Details
I used large lettering as a cohesive yet key detail through out the report. On the communications page I used a vector mouth outline to indicate communicating. I used overlapping text to give it a more fun, modernistic approach.