The Inspiration
With Louisiana Supreme already being its own brand I was careful not to change key elements of the brand to make it something different. I wanted to refine the brand and market the money saving aspect of the hot sauce.
The Technique
For the advertisements I went straight to the point of saving money. Each ad includes either coins or low monetary bills to show that this hot sauce is cheaper than leading brands.
The Details
I incorporated the purple and red colors from the logo into the text to show uniformity. I used the font Hot Sauce to give the flare that it is in fact good hot sauce, it is just cheaper than the competition. I also used a yellow background found in the logo through out to create cohesion throughout all of the ads.